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Lessons From Swiss Style Graphic Design

Herbert Matter's work

In this poster, Ernst Keller, a Swiss designer, uses the diagonal to attract the eye and to suggest dynamic activity. “The printing of the image is by letterpress from linocut blocks overprinted from type in opaque grey.” The fingers gripping the handle of the trowel turn the hand into a fist, a universal symbol in political propaganda to suggest the acclamation and solidarity of a crowd. SUISSE

Modernist Swiss Style Posters by Quim Marin

Modernist Posters by Quim Marin

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Graphic design inspiration, in search for the color red

Helvética, 1957

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Travel brochure Herbert Matter for "Interlaken, Schweiz," 1935 - View 2

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Graphic Design by Herbert Matter (1907-1984), 1946, Knoll.

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ff2b4360b197b0fac80cf02f1f3d023e.jpg (736×862)

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April Greiman, Design Quarterly, 1986.

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The Diva is Dismissed - Public Theater by Scher, Paula

Another poster for the Public Theater by Scher. She used 3 print colors. The yellow makes everything stand out and the cyan shows the girl very nicely. The type looks like the girl is yelling this out of her mouth. The title of the play is the boldest type so your eye goes to it immediately, the rest of the type lists the starts and the directors and more information. It's very simple and aesthetically pleasing to the eye.

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America Calling, by Herbert Matter

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