18 Rules for Using Text - If your document has text in it, follow the rules. You’ll start to see a world of difference in your professional documents, whether they be formal reports, brochures, or even your personal résumé. These rules for using text apply across the board.
I love this. It has a great tranquil, soft beauty.first of all it reminds of the clipping mask tool in Illustrator.secondly,I love the simple black & white color scheme.I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background,it's creating great negative space all over.
I think this is really cool. This would be a good design for a division page with a good quote. LF @Mendi Evans Kelley
Here's a guide to typography and fonts. Get up to speed or refresh your knowledge of type terms.
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Between | User experience design - logo for basic stuff for a brand