The Mitsubishi logo reflects the company's name. "Mitsu" is Japanese for "three", while "hishi"/"bishi" means "water chestnut" and is part of the Japanese word for a diamond shape. The family crest of the company's founder, Yataro Iwasaki, consists of 3 rhombuses piled on top of one another. In the Mitsubishi logo, they have been rearranged into a triangle shape to recall the three-leafed family crest of the lords of Iwasaki's home town, Tosa.

Mitsubishi-Logo

The Mitsubishi logo reflects the company's name. "Mitsu" is Japanese for "three", while "hishi"/"bishi" means "water chestnut" and is part of the Japanese word for a diamond shape. The family crest of the company's founder, Yataro Iwasaki, consists of 3 rhombuses piled on top of one another. In the Mitsubishi logo, they have been rearranged into a triangle shape to recall the three-leafed family crest of the lords of Iwasaki's home town, Tosa.

The Asus brand is named after Pegasus, but the first letters were cut off to give the brand an alphabetical advantage. The early computer manufacturer Amiga, a contemporary of Apple, Apricot and Atari, used the same tactic.

The Asus brand is named after Pegasus, but the first letters were cut off to give the brand an alphabetical advantage. The early computer manufacturer Amiga, a contemporary of Apple, Apricot and Atari, used the same tactic.

Citroën - in 1900, 22-year-old André Citroën bought a patent for a herringbone, or double helical, gear (see the picture), a type of gear that provides the smooth motion of a single helical gear without the sideways thrust caused by having only one row of oblique teeth. The Citroën mark represents two pairs of teeth from the herringbone gear.

Citroën - in 1900, 22-year-old André Citroën bought a patent for a herringbone, or double helical, gear (see the picture), a type of gear that provides the smooth motion of a single helical gear without the sideways thrust caused by having only one row of oblique teeth. The Citroën mark represents two pairs of teeth from the herringbone gear.

Sony's sub-brand VAIO's logo consists of representations of an analog wave in the "VA" and of binary code in the "IO".

Sony's sub-brand VAIO's logo consists of representations of an analog wave in the "VA" and of binary code in the "IO".

The Toblerone logo has a bear hidden in an image of the Matterhorn. The bear is featured on the coat of arms of Bern, where Toblerone was finvented.

The Toblerone logo has a bear hidden in an image of the Matterhorn. The bear is featured on the coat of arms of Bern, where Toblerone was finvented.

This version of the Northwest Airlines logo, used from 1989 - 2003, arranges an "N" for north and a stylised compass pointer showing northwest so as to suggest the "W" for west.

It’s an Arrow! Famous Logos with Hidden Images

This version of the Northwest Airlines logo, used from 1989 - 2003, arranges an "N" for north and a stylised compass pointer showing northwest so as to suggest the "W" for west.

Canon. This Japanese company takes its name from the bodhisattva Guanyin ('Kannon' in Japanese). Originally, 'Kwanon' (and later 'Canon', to appeal to the global market) referred to a particular line of cameras; in 1947 the company itself was renamed.

Canon. This Japanese company takes its name from the bodhisattva Guanyin ('Kannon' in Japanese). Originally, 'Kwanon' (and later 'Canon', to appeal to the global market) referred to a particular line of cameras; in 1947 the company itself was renamed.

Columbia Pictures. This lady is Columbia, a personification of the US (an American equivalent of Britannia). The image is based on Evelyn Venable, an actress in the 1930's and 1940's

Those Old Ass Movie Studios Love Their Old Ass Icons

Columbia Pictures. This lady is Columbia, a personification of the US (an American equivalent of Britannia). The image is based on Evelyn Venable, an actress in the 1930's and 1940's

The new Baskin-Robbins logo, in use since 2006, has the number 31 making part of the initials "BR". Baskin-Robbins has always used its 31 flavours of ice cream (one for every day of the month) as a central part of its marketing.

The new Baskin-Robbins logo, in use since 2006, has the number 31 making part of the initials "BR". Baskin-Robbins has always used its 31 flavours of ice cream (one for every day of the month) as a central part of its marketing.

The current FedEx logo was designed in 1994 by Lindon Leader. An arrow, promoting the idea of speed, is enclosed between the "E" and the "x". The arrow is also featured in the Arabic version of the logo.

The current FedEx logo was designed in 1994 by Lindon Leader. An arrow, promoting the idea of speed, is enclosed between the "E" and the "x". The arrow is also featured in the Arabic version of the logo.

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