From the same brand as the flageolet : MONOPRIX, we can see an interesting marketing innovation. in fact, a part of their most funny packaging was made by customers. it has a lot of good consequences for the brand because it make people laugh (and fun make them buy), it also give a really good image of the brand as customers are involve in the supermarket day to day development. Their is not a real design or ecological innovation, their success is made from interactions with their customers
Here we have a funny packaging from supermarket own brand. the product is clearly identified, it's green flageolet, this product is known to give "flatulence". that's why, we can read "it's going to blow" on the can. the fireworks on the background is logic with the slogan. furthermore, this slogan is written in big typeface, making it even more clear. the component are made from metals, not very ecologic.
components : for the external layer, it's mainly wood, the wire allow this layer to stay compact. inside, there is a glass bottle with the Armenian Honey. the form of the external layer seems like a bee nest, which allow the customer to quickly identified what's inside. the use of this packaging is a little bit harder, this packaging seems big and hard to carry, then we can ask for a cost of it and what the customer does with it when it's empty.
Technique: The zip drawing on the bottle makes it look like all the sweet flavor is safely sealed and that it will bust as soon as the bottle is open. Communication: The bright colors suggest the flavor and the shape of the fruits suggest that the juice is of good quality because made of whole fruit and not chemical mixture. The letters on the bottom showing all the vitamins inside the juice demonstrate how healthy the drink is. Components: The bottles are made of non-recyclable components.
Technique: The customer can clearly see the words “fair trade” and the words “we shake the hands of the ones who pick the coffee” meaning that there are no intermediates between the producers and the consumers and showing the high quality of the coffee beans. Communication: On the front appear the face of producer and the country where it was produced, the consumer has a large variety of choices. Components: The coffee bags are innovative zip locking made of kraft paper which is recyclable.
-Technique: aims to aid digestion.In back side of tablet, printed animal's pictures which represent the meats we ate and a target. While each pill taken out will make a loophole. - Communication: black and white colors, simple but give an safe and effective impression. People take out one pill like bullet loaded, take medicine like aiming and shooting. While digestion problem solved, target achieved. Making take pills to be a playful game. - Components: made of aluminum as other medicines.
-Technique: impressive skinny legs' shape packaging, printed only logo and product's name in the package's body. -Communication: extremely simple and clear text description, customers get the essential idea about product easily. They recognize what product and where to buy it when they see this packaging. It's also a mobile ads. -Components: made of draft paper, which is an environmental friendly material. Packaging cost are higher, so product's price supposed to be higher.
- Technique: I like the package because I am a lazy person who always eats a lot at one time. The package mouth to pour out the oats is the middle bound between the black left and white right side. Its shape is uniform triangular prism, leaving rooms conserving more oats. - Communication: The red graphic on one of the edges is a mark to unpack it. This pack has a fixed capacity for one meal, confining the eating volume. - Components: The paper package will be thrown and not environmental.
- Technique: The outer package is bark and the inner part is cooked fish and mental fork. The shape and color of fish tin seems to be a tree trunk. After burning outside packages, eaters can enjoy roasted hot fish. The taste of fish cooked in this convenient way has a slight smoky flavor. – Communication: On the surface of the tin is a simple text to show which kind of fish in the tin, like words ‘salmon”. -Components: The wood package is an ecological material and multipurpose.
- Technique: Transparent ground glass bottle and similar label with “RIO” comprised of the package of cocktail. The remarkable and colorful images of these products is the inside multicolored cocktail. – Communication: Lively, bright and colorful packages give the cocktail prominence in beverage counter. The small gold text to show different flavors is also on the bottle body. – Components: The selection of making material (ground glass) is friendly environmental, recycled and cost saving.