SET:label relates to color of fruits the drink is made out of."ZIPP"suggests a release of contained fruits.“Vitalize”promotes the health and energy the drink should contain.Fruits are linked to freshness&vitality and set your mouth watering at the very first sight. -TECHNICS :glass bottles,so multi–reusable;Glass is a good barrier for oxygen&carbon dioxide that suffers no losses of quality or freshness.Negative aspects in transportation(fragility&weight).special storage isn´t needed.
-PACKAGING:bottle made out of glass;screw top system makes it easy to open and therefore ready to drink.SHAPE:reminds the classical milk bottle made out of glass - COMMUNICATION:the vivid colors are eye-catching and appealing.Special design of the label is a complete contrast to other ordinary fruit energy drinks.I`d also buy this product to try the alleged freshness of the drink.Reasons:“Eye catcher effect”, originality and real design of the product.Appealed from the intended freshness
FUNCTIONS : - THE PACKAGING : the different fruit cartons designs directly indicate what fruit the juice is made of. Very simple idea ( fruit's slice). Very recognizable , especially for children. - TECHNICS : seems easy to preserve and to transport. Very practical with the straw. Seems to be easily recyclable ( cardboard and plastic). - THE SET : Vivid colors, almost no text except the brand which is very visible on the back.
- COMMUNICATION : the colorful and fruit shape design has a very strong visual design and the customers will be easy to notice and have interested in them. Target the children. Fun,catch the attention. Artistic. Encourage children to have a healthy alimentation. The reason I chose this one is that i this the design and the pictures of the cartons. They are colorful and visual. I never forget them after the first sight and want to bring all of them home.
Designed in 2012 by the armenian studio Backbone Creative. FUNCTIONS : - PACKAGING : Beehive formed by several rings of timber held together by a rope .Contains a traditional glass jam jar Closure : with a cap on the top. Traditionnal enclosure for the jar inside. -TECHNICS : maybe a bit bulky, seems to permit a good conservation and to be resistant ( two layers : the packaging + jar) Easy to recycle ( timber) - THE SET : One color, very rustic, simple, brand on the beehive (basic…
- COMMUNICATION : back to basics design, natural, creative no bees endearing,nothing superficial , natural, ecological, pureness , stands out from the standard honey jars. Provokes curiosity can be hung like a real beehive Reasons why I chose this packaging : It’s original too, once again, very simple and basic idea.It’s playful, multi-use ( decoration in the garden of instance).
Designed by Tapsa en 2012. TECHNICS Based on a really simple idea : a fruit shape. ordinary closure ( same than the ordinary jam jars.) The packaging seems to permit a good preservation. Seems practical and quite resistant. Difficult to recycle. THE SET : Very colorful, bright,few text, only the basics . Speaks for itself. COMMUNICATION : appealing, stands out from the other standart jam jars, eye catching, no superficiality, could blend into a fruit basket.
MESSAGE : perfect match between what’s inside and the packaging ( fruit-shaped) ,TRANSparency , BASELINE : ‘ no photo, just fruit » 100% Fruits truthful Health-conscious attitudes Genuine, freshness, quality Provokes greed Reasons Why I’ve chosen this packaging : I’m very attracted to colourful packaging, this one is both simple and original. Seems tasty. I really like the idea, the fact that it could be mistaken with a real pineapple
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