The packaging colors of green, white, and red are reminiscent of the Italian flag. An out-of-sync blue bar at the bottom of the packaging highlights a French joke that appeals to customers “If you don’t have a translator, that’s Parmesan”, which could speak to Monoprix’s attempt to be consumer-friendly. The packaging preserves the quality of the product. The bag uses the Monoprix logo. It makes the consumer believe in its reliability because of the base on each of the letters.

The packaging colors of green, white, and red are reminiscent of the Italian flag. An out-of-sync blue bar at the bottom of the packaging highlights a French joke that appeals to customers “If you don’t have a translator, that’s Parmesan”, which could speak to Monoprix’s attempt to be consumer-friendly. The packaging preserves the quality of the product. The bag uses the Monoprix logo. It makes the consumer believe in its reliability because of the base on each of the letters.

Technical functions. It protects the laptop as it is fragile, and allows the customer to carry it away. One box, as convenient as a casual luggage, with everything protected from the outside.     Communicative functions. Everything that reminds us the Apple Company : visual impact (unique and pure white color), identification of the inside (name and restricted characteristics in black, picture, Apple logo) and a positioning expression (simple and clear) as Apple always created intuitive…

Technical functions. It protects the laptop as it is fragile, and allows the customer to carry it away. One box, as convenient as a casual luggage, with everything protected from the outside. Communicative functions. Everything that reminds us the Apple Company : visual impact (unique and pure white color), identification of the inside (name and restricted characteristics in black, picture, Apple logo) and a positioning expression (simple and clear) as Apple always created intuitive…

The deep red color of Cartier is reminiscent of royalty as seen from the red carpet. The fine gold detailing is also an indicator of good craftsmanship and adds to the overall luxurious feel.    All Cartier products come in the form of a square leather box with a sturdy golden clasp for reliability. It contains pure white cushioning and makes the piece of contents of it the focal point.    The Cartier logo is signed in a delicate gold inscription; not bold and loud, but rather very…

The deep red color of Cartier is reminiscent of royalty as seen from the red carpet. The fine gold detailing is also an indicator of good craftsmanship and adds to the overall luxurious feel. All Cartier products come in the form of a square leather box with a sturdy golden clasp for reliability. It contains pure white cushioning and makes the piece of contents of it the focal point. The Cartier logo is signed in a delicate gold inscription; not bold and loud, but rather very…

From a technical point of view, this Amora packaging protects the inside product, which is sauce. It seems like consumers can easily hold it (at first) and then lay it flat without falling over a table. But undoubtedly, Amora seems like focusing on a communicative packaging. Many different colors are used to attract the looks. And because the packaging have human faces, it can literally "talk" to the consumers. It generates a friendly connection between the brand and the consumers.

From a technical point of view, this Amora packaging protects the inside product, which is sauce. It seems like consumers can easily hold it (at first) and then lay it flat without falling over a table. But undoubtedly, Amora seems like focusing on a communicative packaging. Many different colors are used to attract the looks. And because the packaging have human faces, it can literally "talk" to the consumers. It generates a friendly connection between the brand and the consumers.

The concept (stunning activity) is complex to organize but the visual of the packaging (simple white and red) fights this idea. The red refers to the product itself, and the squared box may give some confidence to consumers. Also we have some dynamic in the corners of the image, which can make the consumer feel the power of the product. The packaging represents the concept: a forest reminiscent of escape and a Ferrari of the Sensation pack. Also the packaging is informative (restricted…

The concept (stunning activity) is complex to organize but the visual of the packaging (simple white and red) fights this idea. The red refers to the product itself, and the squared box may give some confidence to consumers. Also we have some dynamic in the corners of the image, which can make the consumer feel the power of the product. The packaging represents the concept: a forest reminiscent of escape and a Ferrari of the Sensation pack. Also the packaging is informative (restricted…

Nobody would buy a Coca Cola without its (little) bottle. First because this primary packaging preserves the quality of the beverage. Also it is convenient, you can hold it from one hand and drink it anywhere.   Then we do recognize the Company : its name written in a deep red, and its characteristics (the most important) in a bold white. On this packaging, what strikes the customer most is the visual impact. Coca Cola chose the latest 007 released (Skyfall) for its Zero range to…

Nobody would buy a Coca Cola without its (little) bottle. First because this primary packaging preserves the quality of the beverage. Also it is convenient, you can hold it from one hand and drink it anywhere. Then we do recognize the Company : its name written in a deep red, and its characteristics (the most important) in a bold white. On this packaging, what strikes the customer most is the visual impact. Coca Cola chose the latest 007 released (Skyfall) for its Zero range to…

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